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Built around how your team works.

The same workspace fits a solo creator and a multi-client agency. Here is what a week looks like for each.

Startups

A steady content rhythm without a marketing team.

Founder-led social usually loses to product, customers and sales, so posting happens in bursts. Optomus turns it into a small weekly routine: write a brief, review the drafts, approve the week. The drafting and scheduling happen for you.

  • Drafts in your company's voiceOne sentence in, a post for each channel out
  • One queue for every channelLinkedIn, Instagram, X, Facebook and TikTok
  • Performance at a glanceSee what's working before you double down
  • Goals and milestonesTurn a growth target into steps you can track

A typical week

  1. MonWrite one brief for the week
  2. TueReview and edit five drafts
  3. WedApprove; posts fill the queue
  4. FriCheck what landed best

Agencies

Every client calendar moving, with fewer handoffs.

Each extra client adds briefs, revisions and approval chases that eat into creative time. Keep each client in its own brand with its own voice, accounts and approver. You review; Optomus drafts, routes and publishes.

  • A brand per clientSeparate voice, accounts, calendar and team
  • Client approvals with historySign-off and comments recorded on each post
  • Reusable brand knowledgeUpload guidelines so drafts follow each client's positioning
  • Reports per clientExportable snapshots for the monthly call

A typical week

  1. MonBrief three clients' campaigns
  2. TueDrafts ready in each brand
  3. WedClients review and approve in Optomus
  4. FriExport each client's report

Marketing teams

Strategy, publishing and reporting on the same page.

Separate tools for planning, approval and reporting mean clashing calendars and missed follow-ups. Plan campaigns on one calendar, assign and approve posts in one queue, and see results next to the posts that produced them.

  • Team publishing workflowAssign, review and approve across the team
  • One review queueEvery draft in one place, not buried in email
  • Cross-channel planningEverything going out this week, on one screen
  • Workflows and webhooksAutomate handoffs when a post or lead changes

A typical week

  1. MonPlan the campaign on the calendar
  2. TueEditors refine; legal reviews
  3. ThuPosts go out across five channels
  4. FriLeads from comments reach the CRM

Creators

Consistent posting without a second job.

Batching, formatting, scheduling and replying pull attention from the work you're known for. Bring the ideas. Optomus writes them up in your voice for each platform, suggests when to post, and shows what's growing your audience.

  • Drafts in your own voiceBriefed from your ideas, written your way
  • Best times to postWhen your audience is actually online
  • One idea, every platformFormatted for each channel from a single brief
  • A library to reuseSnippets, templates, hashtags and top posts

A typical week

  1. SunDump the week's ideas into one brief
  2. MonTweak the drafts that need you
  3. TueQueue fills for the week
  4. DailyAnswer the replies that matter

Your next month of posts, planned this afternoon.

Connect your accounts, describe the campaign, and review the first drafts before you close the tab.

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