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Optomus

Platform

The whole social workflow, in one place.

From the first brief to the lead in your CRM, every step shares the same brand context, calendar and team.

Create

Drafting that starts from your brand, not a blank prompt.

Set up a brand once, with its niche, voice, values and goals, and add the documents that matter. Every draft starts from that context.

  • One brief becomes a post for each connected channel
  • Written to each platform's length and format
  • Hashtag suggestions and alternative versions on request
  • A quality check runs before the draft reaches you
  • Turn a blog post into a week of social posts

Images and video

Visuals made for the post they belong to.

Generate images and short videos from the post itself, then keep the ones you like in your asset library.

  • Aspect ratios for every placement: 1:1, 4:5, 16:9, 9:16 and 4:3
  • Short video for Reels and TikTok
  • Upload your own photos and footage alongside AI media
  • Everything stays searchable in the content library

Schedule

A calendar for every brand and channel.

See the day, week or month at a glance. Drop posts into recurring queue slots, or schedule a whole campaign at once.

  • Queue slots that fill themselves as you approve
  • Bulk scheduling for up to 50 posts at a time
  • Suggested times based on when your audience engages
  • Automatic retries if a platform has a hiccup

Approvals

Review that doesn't live in chat threads.

Route posts to the person who signs them off. Comments, edits and decisions stay attached to the post.

  • Owner, Admin, Editor and Viewer roles
  • Permissions set per brand, which suits agencies and clients
  • Approval required before a post is scheduled, if you want it
  • An audit log of who changed what, and when

Engagement

One inbox for comments and replies.

Comments from every channel arrive in one place, already sorted, so the important ones get answered first.

  • Sentiment and intent detected on each message
  • Suggested replies you can edit and send
  • Rules for routine answers you choose to automate
  • Complaints and urgent messages escalated to a person

Analytics

Numbers that change what you post next.

Follow engagement and audience growth by channel, then use what worked to shape the next round of drafts.

  • Engagement, reach and follower growth per platform
  • Best posting times from your own results
  • Goals with progress tracking and forecasts
  • Written insights and exportable reports

Leads

Find the customers hiding in your comments.

Buying signals in comments and messages become scored leads you can qualify and hand to sales.

  • Leads detected automatically from engagement
  • Scoring and stages from new to sales-qualified
  • Export to HubSpot, Salesforce, Pipedrive, Zoho CRM or Close
  • Send lead events anywhere with webhooks

Brands and teams

Every brand you run, kept separate.

Each brand has its own voice, accounts, calendar and people. Shared templates and snippets keep the work consistent.

  • Multiple brands in one account, depending on plan
  • Connected accounts belong to the brand, not a person
  • Templates, hashtag sets and text snippets to reuse
  • Workflows that trigger on events or on a schedule

Your next month of posts, planned this afternoon.

Connect your accounts, describe the campaign, and review the first drafts before you close the tab.

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