We build the system behind the social calendar.

Social media is one of the few channels every business uses and almost nobody runs well. The ideas are rarely the problem. The logistics are.

A single post can pass through a brief, a draft, a round of edits, an approval, a schedule, a publish, a reply and a report. Most teams do each of those in a different tool, and the context gets lost between them.

So teams spend their week moving content around instead of deciding what to say.

Optomus is one workspace for that whole path. Your brand's voice, audience and goals sit at the centre, and every step reads from them: drafting, approval, publishing, replying and learning from the results.

AI does the repetitive parts: first drafts, formatting for each platform, sorting comments, spotting leads. People keep the judgment: what the brand stands for, what gets approved, and what's worth saying at all.